News & Views

Can Loyalty Program Breakage Be Your Friend?

The most recent estimates are that, between all airlines, there are more than seventeen trillion (17,000,000,000) outstanding & unredeemed frequent flyer miles hanging around out there in space somewhere. Can you imagine the impact on airline balance sheets if program...

Yes, but is it really Loyalty?

Transactional loyalty models are good. Transactional / relational customer loyalty models rock. By Mike Giambattista Loyalty marketing is a funny thing. For one thing, as a marketing niche it has exploded in the past couple of years with new technologies, new players...

AI for digital marketers is not only changing the game

AI for digital marketers is not only changing the game - its changing the entire playing field. Digital marketers are an interesting bunch.  Being one of them, I have an intimate view of what makes them (us) work.  And maybe more importantly, what makes them not...

Amazon & Whole Foods: 7 Possible Outcomes

One of our partners in media had a “stop-the-presses” moment this morning with the news of Amazon’s purchase of Whole Foods.  To be sure, this is a momentous announcement in the retail world but we think the ripples will extend far beyond the grocery pond. And as you...

The Rise of the CXO

If you’ve never heard of a Chief Experience Officer before, its not really that surprising – the title, indeed, the position, is a fairly new concept.  But for companies whose businesses rely on complex, omni-channel approaches, the notion that there could be someone...

Eye-Tracking Study Suggests Radical Changes in the Way We Google

The world of SEO continues to shake, rattle and roll with seismic-level changes with more frequency, volatility and violence than perhaps most other forms of online marketing.  And Mediative’s latest eye-tracking study is about to pull the rug out just a bit further....

Subscribe to the mktshr newsletter

We think you should have a bigger slice of the pie.

You have Successfully Subscribed!

Pin It on Pinterest

Share This